Historically, there has been a stigma attached to adult incontinence products in South Africa, but consumers are gradually becoming more aware of the benefits and convenience of these products, and thus stable growth is expected over the forecast period. Although retail adult incontinence often targets mid- to high-income individuals, the private label options prioritised and developed by Clicks and Dis-Chem offer cheaper alternatives to lower-income consumers and thus also promote stable growth potential moving forward.
Moving forward, the trend of sustainability and products manufactured using natural materials will gain greater importance. Such is the case with retail adult incontinence, with consumers becoming increasingly aware of the health benefits of natural materials because of the extended exposure to the skin.
In a competitive market, there are a few opportunities that exist over the forecast period for players to increase their sales. As has become imperative in most categories, e-commerce will persist in retail adult incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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