The demand for adult incontinence products will continue to rise. This will be underpinned by the rising number of older people, as seen in the growing 65-year-old-and-over population, which is the main consumer base.
There will be shift in the competitive landscape over the forecast period. While local brand Lilas currently holds a near monopoly, imported brand will gain value share over the forecast period, including through online platforms.
Moderate/heavy adult incontinence will continue to be by some distance the dominant format. These products are perceived to be more reliable and to absorb more.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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