Sales of adult incontinence products are expected to continue their strong performance in the coming years, driven by the ageing of the population. According to the Tunisian Ministry of Health, the current penetration rate of these products is 60%, and it is projected to reach 100% by 2030.
The demand for adult incontinence products online is expected to grow slowly over the forecast period. Tunisian consumers tend to seek promotions in physical stores, which are not typically available online.
The Tunisian adult incontinence market is currently lacking innovation, but is expected to see new product launches over the forecast period. Currently, only a limited number of products are available, with innovative brands being imported and sold at higher prices compared to local products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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