Singapore’s ageing population will be the primary engine of growth for retail adult incontinence over the next five years. Indeed, the country’s ageing population will support growth in both light and heavy adult incontinence products as, with longer life expectancy and rising incidences of chronic conditions like diabetes and mobility impairment, more seniors will require ongoing incontinence support.
The expansion of nursing homes and elder care facilities is expected to significantly impact retail-based sales of incontinence products. Singapore is investing heavily in aged care infrastructure, with new elder-care centres, nursing homes, and hospital-at-home services being developed under the Healthier SG initiative.
With economic challenges expected to persist over the medium term, Singaporean consumers and caregivers will become more price-sensitive, particularly for frequently used incontinence products. This could increase demand for affordable private-label brands, subscription models (like those offered by Audelacare), and larger, value-pack formats from supermarkets, such as NTUC FairPrice.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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