With the improvement of consumer education on incontinence, more women have been driven to address incontinence at an earlier stage, but men’s health remains largely low in awareness. Incontinence continues to be a thoroughly gender-biased subject, where insufficient attention and innovation is paid to male incontinence users to ensure their incontinence is treated from an earlier age.
In Singapore, the cost borne for healthcare products can be reduced through the application for government subsidies. While adult incontinence products are not specifically subsidised, the government has established elderly-related grants for caregivers to apply for, including additional monthly cash payouts for caregivers to use on their elderly relatives.
Since the pandemic, consumers have become more interested in sports and fitness activities, and the removal of restrictions on social and group activities mean that people are spending more time outdoors. It is possible that light incontinence industry players will perform better with more innovations in convenience and mobility.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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