Over the forecast period, retail adult incontinence is set to witness stagnant volume sales as the declining population begins to hurt the category and limit its future growth potential. However, with a moderate rise in prices, the premiumisation trend, and better living standards, retail adult incontinence is set to achieve moderate current value growth.
E-commerce is set to record significant growth over the forecast period, driven by investment in online retailing from leading modern retailers who will increasingly adopt omnichannel strategies, as well as the growth of pure e-commerce players targeting niche markets. These players will introduce new products, including retail adult incontinence items, to cater to the needs of the growing digital native consumer base.
Sustainability will become a key focus for leading manufacturers in retail adult incontinence, and innovations expected during the forecast period will centre on using sustainable and organic materials. The growing interest in skin health will also influence the choice of materials used.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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