Retail adult incontinence sales are expected to continue rising over the forecast period, driven by shifting demographics. The population aged 40 and above is growing at a faster rate than the total population, increasing awareness and demand for urinary health products.
No significant shifts in distribution trends are expected over the forecast period. Health and beauty retailers, along with supermarkets and hypermarkets, will remain the dominant channels, supported by strong promotional activities and diverse product offerings.
Unlike other tissue and hygiene categories, where eco-friendly attributes are becoming increasingly important, this trend has yet to gain traction in adult incontinence. According to Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2024, odour control was the most valued feature among consumers (36.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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