Despite retail sales remaining relatively minor compared to Rx, there are promising prospects for growth, especially considering the demographic trends and evolving consumer perceptions. While Rx options offer a vast array of choices, retail adult incontinence products are gaining traction among more educated consumers who no longer view these items with stigma.
Leading brands like Essity and TZMO are expected to maintain their dominance in the retail adult incontinence market. These brands have established strong visibility in retail stores, ensuring they remain top of mind for consumers.
Educating consumers about the benefits of adult incontinence products will be crucial for sustaining sales growth. While heavy and moderate products are already well-recognised solutions for severe incontinence, there remains untapped potential in the light incontinence segment.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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