Retail adult incontinence will develop positively over the forecast period, with Bulgaria’s ageing population creating a greater need for such products and older adults becoming more educated about incontinence. Increasingly, the older population will lead more active physical and social lives and should enjoy a better standard of living financially, thus driving demand for adult incontinence solutions.
Health and beauty specialists will remain the most significant distribution channel as pharmacies and drugstore chains expand. However, this channel faces growing competition from the modern channel where supermarkets have already seen dynamic growth in recent years.
Retail adult incontinence will remain fragmented in Bulgaria, with affordable brands gaining appeal and retailer’s private label lines expanding, such as dm's Jessa, Kaufland's Belova and Sopharmacy’s essencials. The most innovative brands will remain Seni and Tena, as they continue to lead the category by offering the most comprehensive choice of varieties and reliable solutions for multiple incontinence problems.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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