Sales of retail adult incontinence are expected to develop positively based on Bulgaria’s ageing population and growing awareness of these products. Increasingly, the older population will be better educated about incontinence and thus more open to buying such goods.
E-commerce sales of retail adult incontinence will continue to develop positively over the forecast period due to the convenience they provide to older people, especially when mobility is limited. Most health and beauty specialists and modern trade retailers will develop their e-commerce business and cover more cities in Bulgaria.
Most innovations in the adult incontinence segment will be focused on high absorption and protection against side leaks, comfort, reduction of unpleasant odour, breathability, and minimal risk of allergic reactions, etc. Also, like menstrual towels, incontinence pads will be increasingly positioned for day and night usage.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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