Retail adult incontinence is projected to register healthy growth in volume and current value terms throughout the forecast period. Demand will continue to increase steadily as incontinence problems become more prevalent among Kazakhstanis due to population ageing.
With usage levels on the rise due to population ageing, retail adult incontinence should witness a high level of new product development over the forecast period. Manufacturers are expected to focus on introducing varieties that provide greater reassurance in the form of more absorbent materials, superior protection against leakage, features that neutralise unpleasant odours etc.
E-commerce is expected to make further gains in terms of retail adult incontinence distribution over the forecast period. The channel has strong growth potential in this category, not least because most people still tend to be self-conscious about buying these products despite the fact that the social stigma surrounding incontinence is diminishing.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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