Retail adult incontinence in Brazil is expected to maintain dynamic growth in volume terms, and in value terms at constant 2024 prices, with growth for both light and moderate/heavy incontinence, driven by factors such as the ageing population, increased awareness of incontinence issues, and ongoing product innovations. Both pants and traditional tab-style products are expected to continue growing, although there is greater growth potential for pants.
The evolution of e-commerce has significantly impacted retail adult incontinence, offering a discreet and convenient way for consumers to purchase these products. Online shopping has revolutionised the way in which consumers buy adult incontinence products, providing a comfortable alternative for those who may feel embarrassed or stigmatised when shopping in-store.
The future of retail adult incontinence in Brazil is poised for significant innovation, driven by consumer demands for comfort, efficacy, and sustainability. Companies are investing heavily in new technologies and product enhancements to meet these evolving needs.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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