Retail adult incontinence is expected to maintain double-digit retail volume and current value growth rates in Brazil in the forecast period. Favourable demographic expectations and evolving consumer preferences are poised to drive robust growth within the category.
In the coming years, retail adult incontinence faces both challenges and opportunities in Brazil, particularly concerning environmental sustainability. While disposable incontinence products have revolutionised the care and comfort of individuals dealing with incontinence, they also pose a significant environmental challenge due to their disposal.
Retail adult incontinence was a key driver of value growth both before and after the pandemic, maintaining its momentum and even experiencing heightened growth due to increased awareness, health concerns, and evolving consumer preferences. This has made it one of the main categories in tissue and hygiene in terms of innovation and investment.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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