While the decreasing population levels will be an issue in the long-term issue, the ageing population is growing in North Macedonia. Moderate price increases will help the category to achieve moderate growth, however this will dampen demand.
The lack of competition in retail adult incontinence will continue to limit overall category volume and value growth in the upcoming period. Whilst the growing ageing population provides growth opportunities, the social stigma associated with the use of adult incontinence products is still significant and will continue to limit the growth potential of the product area.
Light incontinence is set to witness somewhat stronger demand compared to moderate/heavy adult incontinence. Thanks to unit price increases and notable premiumisation, the category is expected to post minimal, yet positive retail value growth, while moderate/heavy retail adult incontinence will decline minimally in both retail volume and retail value terms.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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