With the continued ageing of the population, retail adult incontinence is poised for positive growth in the forecast period. Players are expected to pivot towards developing tailored solutions for men and addressing the demand for moderate/heavy adult incontinence products in the retail channel.
While current sales in the adult incontinence landscape are primarily driven by performance and efforts to diminish associated stigma, the emerging trend of sustainability is expected to make headway in the forecast period. As societal acceptance of adult incontinence grows, there is a shift towards incorporating sustainability into product offerings.
Despite facing competition from Rx/reimbursement options, the demand for moderate/heavy adult incontinence products is expected to strengthen in the forecast period. Cost-conscious elderly consumers may explore reimbursement options; however, as the population ages, there remains a substantial cohort seeking independence and normalcy in daily life, driving demand for retail products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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