Sales of retail adult incontinence are projected to see a substantial uplift over the forecast period, with double-digit value growth anticipated. As Romania is expected to face one of the most significant challenges of population ageing in the European Union, alongside increasing life expectancy, the demand for adult incontinence products is set to rise.
Chained grocery retailers, including hypermarkets and supermarkets, will remain the top destination for retail adult incontinence in Romania, offering consumers convenience and a wide variety of products. However, e-commerce is expected to see the most dynamic growth over the forecast period, driven by changing purchasing habits as Romanian consumers increasingly turn to digital solutions.
Product innovation in retail adult incontinence will primarily focus on enhancing comfort and absorption power. Incontinence products are set to become increasingly discreet and easier to wear, with improved liquid absorption capabilities.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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