The anticipated interest rate hikes and persistent inflationary pressures are expected to strain household finances, leading to a decrease in disposable income levels. This heightened price sensitivity among households will likely prompt shifts in sales channels, with consumers favouring lower-priced options such as discounters and variety stores over higher-priced e-commerce platforms and supermarkets.
A key driver of growth during the forecast period is the expansion of the customer base, particularly among younger age cohorts. Conditions such as obesity and susceptibility to light incontinence due to childbirth are becoming more prevalent, leading to a larger pool of potential users of retail adult incontinence products.
The forecasted growth rates for retail adult incontinence face challenges from emerging alternative formats, including reusable options and devices designed to pre-empt leakages, as well as improvements in menstrual care products. These alternatives offer cost-efficiency and sustainability advantages, posing a threat to the growth of retail adult incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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