Value sales of retail adult incontinence are expected to rise over the forecast period. Growth will be driven by an expanding customer base, including both older adults and younger individuals experiencing mild incontinence.
E-commerce is expected to capture a growing share of retail adult incontinence sales, as consumers prioritise convenience and privacy. Online shopping eliminates the potential embarrassment associated with purchasing incontinence products in physical stores, making it a preferred option for many.
While product performance remains the top priority for consumers, sustainability will be a key driver of innovation in retail adult incontinence over the forecast period. Manufacturers will focus on reducing environmental impact through plant-based materials, low-carbon production methods, and recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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