Across the forecast period, the retail adult incontinence market is projected to experience positive growth in both retail value and volume, with moderate/heavy incontinence products seeing a slightly stronger uplift in volume growth. Demographic shifts and changing societal attitudes will primarily drive the anticipated growth of the adult incontinence category.
Retail e-commerce and specialised stores are expected to play a crucial role in the continued development of the adult incontinence category. During the outbreak of COVID-19, online shopping for adult diapers surged, as these products are typically large and difficult to transport without a car.
Innovations in retail adult incontinence products are likely to focus on skincare, particularly within the light incontinence segment, rather than the moderate/heavy incontinence category. Consumers increasingly prioritise skin care when purchasing hygiene products, but at present, price tends to outweigh this concern when choosing moderate/heavy incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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