In the upcoming forecast period, prices of light incontinence products are anticipated to experience a slight decrease in constant terms. However, the recent currency devaluation in December 2023, coupled with the expected further depreciation, is poised to significantly impact prices in the initial months of 2024.
While skin care ranks high among consumer priorities for hygiene products, heavy incontinence products exhibit a different consumer behaviour. Unlike diapers, where parents prioritise quality for their infants, price often supersedes performance in the purchase decision for adult diapers.
Specialised stores known as "pañaleras" are poised to play a pivotal role in the category's growth trajectory. These establishments, which focus on the sale of diapers for both babies and adults, are expected to gain market share in the coming years.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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