Retail adult incontinence is expected to face stable volume growth in the forecast period, largely stimulated by the country’s ageing population. The proportion of over 65s is set to increase providing a wider consumer base for brands to target.
Consumers’ awareness of the issue of adult incontinence is forecasted to grow in 2024 and beyond. In tandem, Serbians will become more aware of products to help manage incontinence.
There will be ongoing innovations in retail adult incontinence, which will stimulate volume and constant value growth. Players are forecasted to offer a greater amount of light incontinence products that are more discreet.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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