Sales of retail adult incontinence products are expected to increase over the forecast period as the economy recovers, aided by a decline in inflation and stability in foreign exchange rates. Consequently, Nigeria’s economic recovery is anticipated to drive consistent growth in the retail adult incontinence market as consumer purchasing power improves.
Retail e-commerce will remain important in the adult incontinence market due to increasing awareness and the convenience it offers for discreet purchasing from home. This is particularly valuable for customers who may fear any stigma surrounding these products.
Retail adult incontinence is anticipated to experience both value and volume growth over the forecast period. This growth is expected to be boosted due to the entrance of new companies introducing innovative solutions designed to enhance user comfort while engaging in activities or social gatherings.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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