Retail Adult Incontinence in Nigeria

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail Adult Incontinence industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail Adult Incontinence in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail Adult Incontinence in Nigeria?
  • Which are the leading brands in Retail Adult Incontinence in Nigeria?
  • How are products distributed in Retail Adult Incontinence in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Retail Adult Incontinence in Nigeria - Category analysis

KEY DATA FINDINGS

High inflation leads to volume sales decline in 2023
Imported brands struggle due to depreciation of local currency
Health and beauty specialists dominate retail distribution, but small local grocers see growing share
Retail adult incontinence will benefit from improved economic conditions
Rise in older consumers to boost demand
Brand competition will drive innovation
Table 1 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Tissue and Hygiene in Nigeria - Industry Overview

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Retail Adult Incontinence

  • Retail Light Adult Incontinence
  • Retail Moderate/Heavy Adult Incontinence

Retail Adult Incontinence

Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail Adult Incontinence research and analysis database.

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