Retail adult incontinence looks set to weaken over the forecast period, with overall retail volume sales set to decline, whilst current value growth rates should rise only marginally. The ageing population will continue to attract older consumers into the category due to a higher incidence of conditions, such as obesity and diabetes.
Leakproof apparel, ie washable and reusable retail adult incontinence underwear, is expected to become much more popular. Manufacturers such as Essity expect leakproof to grow strongly over the forecast period, with this growth set to pose an increasing challenge to the growth potential of retail adult incontinence.
Leading category player Essity AB is taking advantage of growing demand for sustainable apparel in Sweden and a desire to move away from disposable incontinence products with its leakproof apparel. Essity markets its Tena Silhouette Washable Absorbent Underwear for women with light bladder weakness.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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