Retail adult incontinence is projected to continue recording strong growth in value and volume terms over the forecast period. The prevalence of incontinence rises with age and therefore Sweden’s ageing population should lead to a natural increase in the prevalence of incontinence, and subsequently an increasing demand for adult incontinence.
Sales of retail adult incontinence through e-commerce will likely continue to grow over the forecast period. E-commerce offers a considerable advantage over store-based retailers as consumers can remain anonymous, thereby helping them to overcome any embarrassment associated with the purchase of retail adult incontinence.
Innovation within retail adult incontinence will likely continue to focus on the provision of an improved fit, comfort and discreetness. A case in point is the Tena Men’s range of incontinence pants (moderate/heavy adult incontinence), which are available as premium fit or active fit.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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