Brands including Every Day Discreet, Tena Discreet and Always Discreet, which target younger females, will post an increase in sales and attract new consumers over the forecast period – especially those migrating away from menstrual care products. Company investment in these brands will remain high, increasing retail volume growth.
Over the review period, other hygiene products have seen marketing focused on point-of-sale promotions, deals and discounts; in the case of adult incontinence products, spending on advertising remained high. Above-the-line activations are expected to remain common over the forecast period, as companies will continue to invest heavily in campaigns that are tackling the social stigma related to adult incontinence while building consumer awareness.
While the competitive landscape of light incontinence is more consolidated, new players have room to enter heavy/moderate incontinence. Brand loyalty in heavy/moderate incontinence is not as strong as consumers are more price sensitive.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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