Sales of retail adult incontinence are expected to rise steadily over the forecast period. Greece’s ageing population remains the strongest driver of growth, with projections indicating that by 2050, 41.
Although e-commerce penetration in adult incontinence remains low, it is expected to rise steadily over the forecast period, driven by millennials aging into the category. This younger demographic is more comfortable with online shopping, making it likely that digital sales will play a larger role in future incontinence purchases.
The adult incontinence market is set to witness ongoing innovation, with a strong focus on product comfort, discretion, and gender-specific designs. Brands like Every Day Discreet, Tena Discreet, and Always Discreet are expected to continue expanding their offerings, particularly for younger women with sensitive bladders.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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