Wipes, overall, is a fairly fragmented category, with a few big names and many small brands and unnamed “others”. This is indicative of the fact wipes is a price-sensitive category whereby consumers seek the best deals.
Baby wipes will continue to be a popular subcategory over the forecast period, supported by the factors noted already, along with the hot climate in the country contributing to sales. We do, however, expect further price hikes (and/or shrinkflation tactics) from the big names of Pampers and Huggies, while cheaper local and Turkish brands will attract consumers with their lower prices.
Demand for intimate wipes will remain at a low level over the forecast period, with this subcategory generally stagnating due to low interest. Indeed, it is noted that players in intimate wipes tend to maintain such products only to show their availability in the overall portfolio, rather than actively promoting them per se.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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