The rate of growth in retail constant value sales of wipes will continue to slow in 2025 and remain subdued during the remainder of the forecast period in comparison with the review period. Facial cleansing wipes are set to be the most dynamic category, supported by growing consumer demand for specialised, on-the-go hygiene solutions, driven by accelerating consumer lifestyles.
Geopolitical shifts, coupled with the modest incomes of local consumers, have fostered a strong emphasis on quality-to-price ratios. Ultimately, this will favour local brands over big global names.
Local manufacturers are working on diversifying their offerings within wipes, especially in personal wipes. For example, they have introduced scented and unscented variants, alcohol-free formulations and wipes tailored specifically for men or women.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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