In recent years, there has been a significant increase in the popularity of moist toilet wipes, also known as flushable wipes or wet wipes, for personal hygiene. These wipes have gained traction among consumers due to several factors that contribute to their convenience and perceived effectiveness.
The wipe market has been dominated by the major international retail tissue players over the years; however, given the low entry barriers, there has been growth in private label wipes in Hong Kong. One of the key factors driving the growth of private label tissue in Hong Kong is the increasing demand for affordable but high-quality products, due to the rising cost of living.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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