There is further growth predicted for wipes over the forecast period, with general purpose wipes, albeit from a low base, set to remain the most dynamic performer. There is also significant potential to shift towards products designed for the ageing population.
Retail e-commerce in Hong Kong is anticipated to face a gradual decline as bulk purchasing habits decrease, particularly in terms of wipes. Given that wipes are lightweight products, the inherent need for delivery diminishes, typically reserved for heavy or bulky items.
Over the forecast period, there is potential for further innovation of wipes in the local market, particularly for baby wipes, which is set to witness significant changes driven by evolving consumer behaviours and economic factors. With travel and time away from home increasing towards the end of the review period, Huggies responded with a limited edition collaboration with Monsters Inc, offering mini-sized packs of baby wipes containing 20 sheets, specifically designed for convenience on the go.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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