The Egyptian wipes market is expected to see steady value growth over the forecast period, at constant 2024 prices. This will be driven by several key factors, including population expansion, increasing urbanisation, and changing consumer habits.
During the forecast period, e-commerce is expected to play a growing role in the expansion of the wipes market. Continuous improvements in delivery logistics and the extension of services to rural areas are making online shopping more viable for a broader consumer base.
Given the strong demand for baby wipes, increased innovation in this subcategory is highly likely. Consumers frequently purchase baby wipes in bulk, opting for promotional or economically-sized packages due to their high usage.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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