Sales of baby wipes and all-purpose wipes with disinfecting properties are anticipated to benefit significantly from increased health awareness, driving growth across the forecast period. Nonetheless, inflation is also set to have an enduring impact on consumer budget consciousness, with confidence and spending power hit hard.
E-commerce is becoming an increasingly important distribution channel for wipes, and is expected to continue growing during the forecast period. Global brands such as Johnson's and Pampers have established a stronger presence on third party platforms such as Amazon, Jumia and Noon, than local rivals, allowing their bundles and discounts to be available to more consumers.
As well as benefiting from growing demand for convenience amongst busy parents, baby wipes are expected to benefit from a focus on product quality, with parents more likely to purchase premium brands than other consumers as they are willing to spend more to ensure the good health of their children. As a result, having a reputable, trustworthy brand image is more important in this category than in most other wipes categories.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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