Wipes in the UK is expected to record a positive performance over the forecast period. During the pandemic, many consumers turned to wipes as a way to maintain a higher level of cleanliness and hygiene, both in terms of personal hygiene as well as around the home.
Over the forecast period, there is likely to be a clear continuation of trends noted during the review period. Products with one specific purpose, such as toilet care wipes, window/glass wipes and furniture polish wipes, are all expected to decline in both volume and value terms as they continue to fall out of favour with local consumers, to be increasingly replaced with substitutes or multifunctional products.
One factor that is expected to potentially impact wipes over the forecast period is legislation being put forward, both by individual countries and bigger governing bodies such as the EU. The European Green Deal, which was introduced in 2020, aims to tackle both the materials that products, such as wipes, are made from and specifically phasing out new plastics, while also looking at increasing the claims transparency and reducing the amount of “greenwashing” by brands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!