Wipes in the US is expected to maintain slow and stable retail current value growth throughout the forecast period. Personal wipes is set to continue to see the best performance, driven by moist toilet wipes, due to changing consumer habits and recent product launches.
As wellness culture gains momentum, more individuals are expected to be inclined to explore products that enhance their general health and wellbeing. Skin care represents an essential aspect closely linked to overall wellness, and serves as a significant opportunity for innovation in wipes.
Marketing, advertising, and promotional efforts are projected to remain vital for wipes manufacturers in the coming years. A significant shift towards online initiatives, particularly through social media, is being seen, to engage a digitally adept consumer base, especially amongst younger demographics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!