Wipes will register constant value and volume growth over the forecast period, supported by continuing population growth. There is continuous improvement in living standards in Tunisia, especially in urban areas, where people tend to have higher hygiene standards, and this will drive sales of wipes.
More compact packets of wipes, containing 10 to 15 wipes, will grow in popularity over the forecast period. Lilas launched a small packet size of antibacterial wipes in 2023, which can be used on-the-go.
Among personal wipes, general wipes will register the highest value growth, though they will still be niche. General purpose wipes will be mainly available from modern grocery retailers like supermarkets and hypermarkets and targeted at upper-income consumers.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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