Negative economic conditions since 2020 have weakened growth for wipes and pushed local consumers to shift towards alternatives like water, tissues and handkerchiefs. However, the category has scope to see strong growth over the forecast period as Nigeria’s economy recovers.
Baby wipes is expected to continue to drive overall growth for wipes in Nigeria. Baby wipes is a large segment and will benefit from a fast-growing population of babies and infants as the country’s birth rate rises during the forecast period.
Intimate wipes and facial cleansing wipes will benefit from rising numbers of women in formal employment, with these consumers increasingly able to afford such task-specific products. Awareness of these types of products will improve through greater visibility in stores and through brand activity and engagement across social media.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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