Baby wipes have achieved much greater relevance in Peruvian households and this trend is expected to continue over the forecast period. Consumers are drawn to the versatility of baby wipes, with consumers using them for personal hygiene, such as the face and hands, including after visiting the bathroom.
Although e-commerce is largely under-developed in Peru, an interesting opportunity is open to brands on third-party delivery platforms that deliver direct to consumers. On-demand delivery services have proliferated in Peru in recent years, led by Rappi and Pedidos Ya.
According to the trend set in recent years, there is scope to develop wipes that are suitable for other purposes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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