Across the early forecast period, as the recession takes place and price points remain high, more consumers will migrate to cheaper products. Economy brands, including those imported from China, will benefit from this ongoing migration.
Wipes sales are expected to continue growing, with players highlighting specific product benefits. Baby wipes have the advantage of being the most well-known type of wipe by Peruvians, who, in addition to using them for baby hygiene, use them for general cleaning.
Sales of wipes can be driven by cross-selling between categories. For example, nappies/diapers/pants players can concentrate on supporting and promoting sales of baby wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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