The outlook for wipes sales in Lithuania presents a mixed picture, characterised by contrasting trends across different categories. Baby wipes, which constitutes a significant portion of personal care wipes, is expected to face challenges in the coming years.
E-commerce is expected to grow incrementally over the forecast period. Consumers will switch to online shopping in the pursuit of better deals.
The demand for value will shape the wipes category during the forecast period. Consumers are not willing to pay the full price for branded baby wipes and will often browse stores online to find the competitive deals.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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