Moist toilet wipes are positioned for significant growth in the forecast period, driven by increasing consumer awareness of their convenience and versatility. As individuals become more mindful of hygiene practices, particularly during outdoor activities and when caring for children, the demand for moist toilet wipes is expected to surge.
Facial cleansing wipes are forecasted to maintain strong growth momentum, with a widening target audience that includes both men and women. The enduring trend of prioritising facial skin care routines, combined with the growing acceptance of skin care products among men, is expected to fuel market expansion.
Internet retailing is anticipated to witness remarkable growth in the forecast period, emerging as a preferred channel for purchasing wipes products. The increasing convenience offered by online platforms, coupled with a diverse range of product offerings, is driving consumers to embrace e-commerce for their shopping needs.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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