Wipes will continue to grow well in the forecast period given high product awareness and the convenience they provide in everyday life. Wipes have gone beyond the exclusive use of skin cleaning and have extended to use in other activities from shoe cleaning to car cleaning.
E-commerce sales of wipes is growing as the channel offers a wider assortment of products. The middle-high demographic segment is becoming more interested in this channel to make their purchases.
Cosmetic wipes, despite its sales decline, is the most innovative category in terms of product formulation in niche market segments, where consumers continue to value the specific properties of products despite their high price. In facial cleansing wipes, Hansa Ltda stands out with the Nivea brand, which has diversified its product portfolio to include micellar water, rose water, wipes with a refreshing action, and biodegradable qualities.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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