The entry of a new local player is noteworthy as Inocom Srl, known for diaper production, began producing baby wipes under the name Cariñositos. The new product focuses on the value segment, incorporating aloe vera and chamomile as added value to differentiate itself and compete with a variety of Chinese products.
General purpose wipes are seeing a decline in sales due to the multifunctionality attributed to baby wipes. The low price of baby wipes has increased their usage not only for baby cleaning but also for other body parts and even surface cleaning.
Facial cleansing wipes witnessed a rapid price increase in prices towards the end of the review period, reducing the number of brands in retail channels. Currently, Nivea from Beiersdorf dominates the market with a high price compared to pre-pandemic years.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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