Premiumisation trends are likely to support ongoing growth in wipes over the forecast period. Singapore’s GDP is projected to maintain steady growth, with rising disposable incomes and a relatively strong currency, thus, consumers are likely to shift toward premium household wipe products.
Polarisation is also expected in wipes over the forecast period, with multifunctional and value-oriented household wipes remaining in demand, as well as premium wipes rising in popularity. Many consumers will remain price sensitive, thus seeking options which serve multiple purposes and reduce the need to buy separate cleaning products.
Singapore’s ageing population could also help to support demand for wipes over the forecast period. With more elderly individuals living independently or requiring home care, there will be a rising need for skin-friendly, easy-to-use cleansing wipes that support hygiene without water.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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