The persistence of culturally ingrained habits means that toilet paper is more commonly used in Singapore compared to moist toilet wipes or flushable wipes, except among the elderly. While previously moist toilet wipes were manufactured to provide more convenience especially among frequent travellers, the category’s purpose has since been shifted to being used by seniors, as they are more sanitary, flushable and septic-safe.
Increased pandemic-induced hygiene consciousness has caused more consumers to use intimate cleaning products, including intimate wipes. As per capita usage of menstrual care increases and menstrual care growth slows, intimate wipes provide possible room for innovation for menstrual care brands to grow their business.
Over the forecast period, it is expected that facial cleansing wipes sales will increase. While the improvement in facial cleansing wipes during the pandemic was rooted in a heightened concern for hygiene, future years will see consumers drawn to facial cleansing wipes due to their convenience.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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