Sales of wipes are projected to continue growing in value and volume terms over the forecast period. Consumers are becoming increasingly attracted to the convenience of these products which allow them to maintain good hygiene standards even when there is a lack of access to running water.
Wipes are rarely bought as a standalone online purchase in Ukraine and are instead typically purchased in combination with groceries or other health and beauty and tissue and hygiene products. Thus, the distribution of wipes via e-commerce remains tightly connected with the overall popularity of online shopping in the country.
Biosphere, the leading local company in wipes, is actively promoting its 100% biodegradable wipes which are made of pure cotton. It is also using AI to create designs for the packaging for its wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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