Deodorant wipes is expected to continue to stand out in terms of its growth over the forecast period, with the category’s growth trend attributable to the rising awareness of the benefits of such products amongst consumers. As awareness spreads, more individuals are recognising the convenience and practicality offered by deodorant wipes.
While baby wipes is expected to see volumes decline over 2023-2028 as a whole, the category is set to return to growth in the latter part of the forecast period. Although the category faces the challenge of a decline in birth rates, baby wipes products are used for a variety of purposes aside from just cleaning children, such as for removing make-up and cleaning surfaces, and their versatility should ensure they retain a healthy demand even as the population aged 0-3-years continues to shrink.
Throughout the forecast period, e-commerce is poised to see significant growth in the sales of wipes, propelled by its convenience and extensive product offer. The convenience of locating specific items, including facial cleansing wipes and intimate wipes, plays a pivotal role in the widespread appeal of online stores.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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