Across the forecast period, wipes are set to record positive growth, driven by particular general-purpose wipes that are considered convenient and useful for every day. Consumers are expected to continue buying these wipes while looking for new product developments, including fragrance or wipe texture.
Rising awareness of sustainable attributes will shape purchasing behaviour and product developments, with non-biodegradable wipes becoming more popular. Consumers will increasingly seek products that use more sustainable materials and natural ingredients.
Products that are perceived to be less efficient and non-essential, such as deodorant wipes, will struggle during the forecast period. Consumers have not received these products well, and with a lack of new product development and consumers’ budgets squeezed by the rising cost of living, they are likely to see declining availability.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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