Having declined in the review period, retail constant value sales of wipes will rebound modestly during the forecast period. Nonetheless, in constant value terms, retail sales will be lower at the end of the forecast period than they were at the beginning of the review period.
Moist toilet wipes will also see relatively strong growth in retail constant value sales during the forecast period. This trajectory is fuelled by several factors, including heightened consumer awareness regarding the convenience and practicality of moist toilet wipes, particularly in scenarios such as active holidays and child care.
E-commerce will remain the most dynamic distribution channel for wipes during the forecast period. Grocery retail chains and health and beauty specialist like Drogas AS will continue to invest in this channel, offering a wide selection of products and convenient delivery options.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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