Moist toilet wipes are positioned to lead the product area in terms of volume growth during the forecast period. This trajectory is fuelled by several factors, including heightened consumer awareness regarding the convenience and practicality of moist toilet wipes, particularly in scenarios such as active vacations and child care.
General purpose wipes are anticipated to follow closely behind moist toilet wipes in terms of volume growth, showcasing the second-highest dynamics within wipes. This growth trajectory is attributed to the introduction of innovative general-purpose wipes formulations, featuring added functionalities such as moisturising properties, refreshing scents, or specialised skin care ingredients.
Internet retailing is poised to undergo a paradigm shift during the forecast period, emerging as a dominant force within the wipes landscape. The exponential growth of internet retailing can be attributed to its inherent advantages, including unparalleled convenience and a diverse array of product offerings.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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