As wipes solidify their place in consumers’ routines, the category is expected to maintain solid current value growth in Brazil in the forecast period. Despite challenges such as economic fluctuations and rising raw materials costs, the category is poised for expansion due to increasing consumer awareness and evolving consumption patterns.
Looking ahead to the next few years, wipes in Brazil is poised for significant growth and diversification, as these products continue to adapt to evolving consumer needs and preferences. With the versatility and convenience that wipes offer, coupled with increasing awareness of the need for hygiene and cleanliness, the category is expected to expand into new applications and usage scenarios.
As consumer awareness of environmental issues grows, sustainability has emerged as a key trend shaping the future of wipes in Brazil. Despite facing economic constraints, Brazilian consumers are increasingly willing to invest in eco-friendly alternatives, reflecting a strong commitment to environmental responsibility, according to Euromonitor’s Voice of the Consumer: Sustainability Survey, fielded January to February 2023.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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