The robust value sales growth witnessed in 2022 and 2023 was largely propelled by rampant inflation following the aftermath of the COVID-19 pandemic. With both international and domestic supply chains severely disrupted as demand surged upon the removal of movement and travel restrictions, this resulted in heightened costs for manufacturers and retailers, subsequently passed on to consumers.
Although the high rates of inflation that emerged during the review period have not yet subsided, growth has stabilised to some extent, with the official inflation rate holding at 6.7% in March 2023 (compared to the Reserve Bank's target range of between 1-3%).
Sustainability and the use of environmentally friendly materials are expected to gain increasing importance among New Zealand consumers over the forecast period, particularly among demographics such as new parents, who are more attuned to the environmental impact of their daily lives. The environmental scrutiny surrounding disposable wipes is anticipated to intensify further, driven by their single-use nature and the presence of plastics in their manufacturing.
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Understand the latest market trends and future growth opportunities for the Wipes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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