Wipes will register muted constant value growth over the forecast period. If inflation remains high, consumers will prioritise more essential tissue and hygiene products.
One possible dampener on volume sales will be increasing environmental consciousness. During the pandemic, consumers overlooked sustainability concerns in terms of disposable wipes and in particular the negative environmental impact of single-use wipes.
Scent differentiation could have potential for driving sales and expanding the wipes segment. By offering a diverse range of appealing scents, manufacturers could cater to varying consumer preferences.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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