Sales of wipes in Georgia are anticipated to experience continued growth during the forecast period, driven by the increasing emphasis on hygiene standards among consumers. Multipurpose wipes are expected to maintain their popularity, competing with baby wipes, which are commonly used for various cleaning tasks beyond child care.
Competition in wipes is projected to intensify, posing challenges for leading players in retaining their market share. Consumers are expected to become increasingly price-conscious, prompting a rise in promotional activities aimed at attracting budget-conscious buyers.
The growing focus on hygiene standards is forecasted to drive the consumption of wipes in Georgia, as consumers seek accessible and affordable solutions for maintaining cleanliness. While the memory of the COVID-19 pandemic may be fading, the underlying concern for hygiene remains, influencing consumer behaviour towards hygiene products such as wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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