Wipes is anticipated to experience consistent volume growth in 2025 and beyond. This surge in sales will be fuelled by increasingly busy lifestyles and heightened hygiene standards as consumers seek accessible and affordable solutions for maintaining cleanliness.
E-commerce is expected to experience substantial growth over the course of the forecast period. With rising demand for convenience and the continued expansion of online stores in Georgia, e-commerce is set to thrive going forward.
A growing array of more natural and gentler wipes, including options free from fragrance and alcohol, ensuring they are as safe as possible for use on the most sensitive skin, is expected in the category over the forecast period. The growing focus on sustainability will also lead to more recycled packaging and wipes that are recyclable.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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