Wipes in Austria will continue to see steady yet modest growth in constant value terms (2024 prices) over the forecast period, with the high convenience factor of these products being key to boosting sales. Demand for baby wipes will remain steady as parents of babies and young children depend on these products.
The expansion of e-commerce will continue to influence the distribution and accessibility of wipes in Austria. Online retail channels provide consumers with a convenient and discreet shopping experience.
Consumers will become more aware of plastic-containing wet wipes and their impact on the environment. The development of wipes that are environmentally sustainable is therefore set to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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