Wipes in Austria

March 2024
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Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with baby wipes leading the way. Indeed, baby wipes recorded a solid performance in 2023, as pa

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Overview:

Understand the latest market trends and future growth opportunities for the Wipes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wipes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wipes in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wipes in Austria?
  • Which are the leading brands in Wipes in Austria?
  • How are products distributed in Wipes in Austria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Wipes in Austria - Category analysis

KEY DATA FINDINGS

Baby wipes continue as key driver of growth
EU Directive spurs manufacturers to launch plastic-free products
Procter & Gamble maintains its lead
Manufacturers will focus on more sustainable alternatives
Moist toilet wipes will post fastest growth
Private label will gain further momentum
Table 1 Retail Sales of Wipes by Category: Value 2018-2023
Table 2 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 5 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Tissue and Hygiene in Austria - Industry Overview

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Wipes

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • General Purpose Wipes
    • Intimate Wipes
    • Baby Wipes
      • Facial Cleansing Wipes
      • Deodorant Wipes
    • Moist Toilet Wipes

Wipes

This is the aggregation of personal wipes and household cleaning wipes

See All of Our Definitions
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This report originates from Passport, our Wipes research and analysis database.

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