Consumers are expected to remain price sensitive over the forecast period, as inflationary pressures are anticipated to persist – at least in the short term. Thus, consumers will continue to reduce their spending on products which they do not consider to be priorities or real necessities – such as wipes.
Sustainability trends and rising environmental awareness will continue to pose a challenge to non-biodegradable wipes. In fact, such trends will come into play across multiple different industries, and it is thus becoming even more important for manufacturers to address these concerns if they wish to remain relevant.
The growth of pharmacies and parapharmacies, notably so in the digital space, is a cross-category trend which could also positively benefit wipes. Consumers embrace these convenient online channels, which are trusted because pharmacies and parapharmacies are also becoming valued as information hubs.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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