Swiss consumers expect a balance of quality, affordability and good hygiene standards when buying wipes. Added to this, sustainability is a growing factor, with flushable and biodegradable products increasingly favoured.
Private label will continue to make inroads as product quality improves in the forecast period. Retailers are starting to be recognised as strong competitors in wipes instead of just cheaper alternatives.
Functionality will be a key factor within wipes in the upcoming period, with Swiss consumers likely to remain cautious about hygiene levels in their homes. In personal care wipes, new ingredients that support the skin will enable brands to differentiate and offer a superior product.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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