Future product development in wipes is poised to focus on incorporating soothing effects, such as camomile or almond oil. With parents increasingly conscious of the products applied to their baby's delicate skin, there is a heightened demand for gentle wipes enriched with additional ingredients to address potential skin irritations or rashes.
While e-commerce is expected to witness growth in the wipes category, particularly due to the increasing popularity of online shopping, it is not anticipated to surpass offline retail channels. Wipes remain an essential product commonly purchased during routine grocery or cosmetics shopping trips.
The future outlook for wipes suggests varying growth trajectories across different product areas. Baby wipes are anticipated to experience the slowest growth due to declining birth rates.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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