Given the return of Taiwanese consumers to their busy, pre-pandemic lifestyles, the overall market for wipes is expected to maintain its growth momentum over the forecast period, due to the perceived convenience of such products. Demand will be further boosted by continuing consumer concerns over personal hygiene, which will give rise to a preference for products containing alcohol, or other antibacterial ingredients.
The market for wipes is highly fragmented with a large number of international and domestic players competing for share. While the former tend to concentrate on baby wipes, due to the close association with nappies/diapers/pants, domestic players have typically focused on other product areas.
In terms of distribution, there is likely to be a further shift towards e-commerce over the forecast period. Some smaller brands can only be purchased online, with leading personal wipes manufacturer, Kang Na Hsiung Enterprise Co Ltd, selling certain products exclusively via this channel.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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