Wipes is expected to see a decent CAGR over the forecast period, with the most dynamic CAGR expected in moist toilet wipes. This is attributed to the fact moist toilet wipes is still in a relatively nascent stage, thus still has much scope for ongoing growth.
Wipes is expected to remain divided between international and local brands over the forecast period. International players often focus on baby wipes due to close bonding with nappies/diapers/pants (although not exclusively), and wipes with a premium positioning, while domestic players often focus on other categories within wipes.
Both online and offline sales channels will remain important over the forecast period. Regarding online channels, social media platforms are very popular in Taiwan and players often update their Facebook pages before they update their websites.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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