Despite a shrinking potential consumer base due to declining birth rates, innovation and evolving consumer lifestyles and purchasing habits will enable wipes to sustain healthy growth throughout the forecast period. Improved living standards will drive premiumisation in the category, with premium brands becoming ubiquitous across various distribution channels.
Major modern grocery retailers and manufacturers will continue to invest in e-commerce capabilities and implement an omnichannel approach. The growth of e-commerce will enable them to reach a wider consumer base nationwide over the forecast period, thereby boosting online sales.
Looking ahead, leading manufacturers and retailers in wipes will largely focus on sustainability and the use of eco-friendly materials, such as organic cotton, bamboo and plant-based fibres. Another important aspect will be the biodegradability and compostability of wipes, along with efforts to reduce plastic packaging and prevent littering.
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Understand the latest market trends and future growth opportunities for the Wipes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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