Consumers increasingly seek convenience and efficiency when purchasing hygiene products, and look for all purpose cleaning wipes, designed to clean various surfaces and used for different tasks. Wipes that can be used safely and effectively for household surface cleaning, are expected to gain further popularity over the forecast period.
As an increasing number of consumers prioritise skin care and wellness, there is growing demand for wipes that tackle different specific areas effectively. Not only are consumers looking for wipes that are free from harsh chemicals and fragrances, making them suitable for those with sensitive or easily irritated skin, but also for added ingredients that can help them reach their skin care and wellness goals.
Consumers of wipes may be challenged by the need to reduce their ecological footprint, as usually the materials in wipes do not dissolve as easily as traditional tissue. The advantages that wipes bring in terms of hygiene and cleanliness as an alternative to tissue is met with the issue of creating products that do not damage the environment.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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