Wipes in Saudi Arabia

March 2024
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Wipes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wipes industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wipes in Saudi Arabia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wipes in Saudi Arabia?
  • Which are the leading brands in Wipes in Saudi Arabia?
  • How are products distributed in Wipes in Saudi Arabia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Wipes in Saudi Arabia - Category analysis

KEY DATA FINDINGS

Favourable health, social and economic factors push the demand for wipes in Saudi Arabia
Robust key trends continue to develop and grow the category at the end of the review period
Key players in baby wipes continue to upgrade product quality and diversify their product offer
Key players are likely to launch sustainable and eco-friendly variants in the forecast period
Multiple pack sizes a possibility in the forecast period
Innovation investments to create growth prospects for wipes
Table 1 Retail Sales of Wipes by Category: Value 2018-2023
Table 2 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 5 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Tissue and Hygiene in Saudi Arabia - Industry Overview

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Wipes

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • General Purpose Wipes
    • Intimate Wipes
    • Baby Wipes
      • Facial Cleansing Wipes
      • Deodorant Wipes
    • Moist Toilet Wipes

Wipes

This is the aggregation of personal wipes and household cleaning wipes

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Wipes research and analysis database.

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