In the forecast period, wipes is expected to continue to record double-digit retail volume and current value growth rates. Personal wipes will continue to dominate, and within this, baby wipes.
One of the key developments expected for wipes in the forecast period is an increasing focus on sustainably produced eco-friendly products which incorporate natural ingredients. Consumers are becoming aware of the impact that their lifestyle choices have on the environment, and are therefore trying to minimise their ecological footprint.
In 2023, retail e-commerce became the most popular retail channel for wipes, on account of factors such as competitive prices through discounts, doorstep delivery, and the presence of a much larger variety of brands than available in-store. With an abundance of information online, and the ability to easily access this, consumers can now research products thoroughly before purchasing.
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Understand the latest market trends and future growth opportunities for the Wipes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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