Rapid urbanisation and higher hygiene standards in rural areas will continue to drive the growth of wipes in the coming years. Wipes have become a necessity item for many consumers, with people remaining more focused on hygiene even in the post-pandemic era.
A growing concern from consumers regarding the use of wipes is the harmful impact they can have on the environment and their potential to block drains. As such, brands may need to focus their efforts on choosing natural and biodegradable materials and ingredients as well as promoting their efforts to meet higher standards.
Small local grocers used to dominate the distribution of wipes in Vietnam but the channel continued to lose share to modern retail channels in 2023. Traditional outlets normally have fewer brands and products to choose from while they also carry out fewer promotional activities on wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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