Wipes will see growth driven by a sustained focus on hygiene and sanitation and quick and convenient cleaning solutions that can be easily used at home and on-the-go. Niche products such as moist toilet care wipes and intimate wipes are expected to become more popular among consumers with the future launch of more brands and product types.
Across the longer-term forecast period, the recovery of impregnated wet wipes is expected, with the products set to drive positive retail volume growth from 2025. New product innovations towards premium quality wipes with stronger water absorbency will partner with consumers rising purchasing power to benefit sales of these wipes.
As elsewhere in tissue and hygiene in Hungary, the forecast period will see the retail e-commerce distribution channel strengthen its presence in wipes. E-commerce platforms provide a vast array of wipe products at favourable prices, with regular and frequent promotional offers, and consumers are increasingly likely to buy in bulk online.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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