The Uruguayan economy is expected to improve over the forecast period, although economic uncertainty will remain an issue, as will the ongoing threat of the falling birth rate. Consumers will be keen to economise and curb the purchase of non-essential products or replace them with cheaper alternatives.
Among wipes, intimate wipes present the best positive outlook in Uruguay. Intimate wipes are not yet popular in the country and consumer awareness of these wipes is very limited.
Over the forecast period, consumers will focus on price as the key attribute when buying wipes. Value for money will be an imperative for many consumers, with low price and private label wipes performing better than more expensive brands, such as Huggies, Johnson’s Baby or Pampers for example.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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